Three Tips for Colorado Attorneys Looking for an Online Presence

If you’re one of the many Colorado attorneys looking to advertise your firm on the Internet, you have come to the right place. Unlike a few years ago, people are more tech savvy today. Establishing an online presence is a must.

Tip 1: Find a great web host, preferably in Colorado
Many people actually unknowingly violate this tip, Colorado attorneys included, mainly because it seems to be a very dry and uninspiring work. Web hosts are a dime a dozen, and they all work the same, don’t they?

Wrong. First of all, if your web host is located far away, like in Europe or in Asia, your site is likely to be slow. Research has time and again proven that there is only a certain threshold where people are willing to wait for your site to load and this window is getting narrower as internet connections become faster.

That is why as Colorado attorneys, you should choose a web host located in Colorado. The reasoning is simple. Most of our clients are from Colorado or are expecting to litigate here. The closer the web host is to your target audience, the faster the speeds will be.

Tip 2: Get a good designer
Of course, we are lawyers and we do not really know what a good design looks like. The same is true for other people, however they are not lawyers and they do not really know how to judge law quality. Or can they?

Designers can prove their abilities through portfolios and samples of past work. Instead of just taking their word, try to get a feel for what they are capable of. You can either request a mock up, or bounce a few ideas of your own off them and see how they react.

Make sure the designer you choose is easy to talk to. We lawyers take great pains to establish a good working relationship with our clients. The same is true for designers. The best designers are good communicators. They design their work not just based on their ideas but also based on their client’s preferences. The best designers make you feel they are reading your mind.

Tip 3: Maintain a blog
Seriously, a blog is the easiest way to keep in communication with prospective clients. You do not need to detail each and every court case you have handled, just the more interesting ones. In fact, who says you have to maintain them yourself? You can hire an assistant that will post for you every week or perhaps you should train your paralegal on the fine art of blogging.

In any case, the primary concern here is to show prospective clients that you are alive and working hard. Because your clients probably don’t know much about Colorado attorneys, they will be looking for evidence of previous work. Don’t let them look too far. Instead give them what they need on your site.

So there you have it; three great tips on establishing your online presence. We hope to see more Colorado attorneys getting serious about their presence on the web.